For the 2nd consecutive edition, Blue Line was chosen by IEFP to communicate the biggest and best national vocational training event, WorldSkills Portugal 2016 held in Coimbra.
We ensured all the Public Relations and Social Marketing dynamics inherent to the WorldSkills Portugal - 42nd National Championship of Professions 2016.
The event was attended by the 400 best classified nationals organised into 50 professions that gained the opportunity to measure their skills in challenging tests.
RP, Social Marketing
Video highlights of the event
With a view to disseminating and monitoring WorldSkills Portugal, we designed and updated databases related to the event, and ensured the ongoing communication between IEFP and schools, as well as managing the registration of organised visits.
We took on the press targeted advisory actions, in particular the writing of releases and receiving and accompanying the journalists who visited the site.
As this event caters for young people, dissemination through social networks takes on added importance. We were therefore also responsible for the strategy and management of the social networks designed especially for WorldSkills Portugal.