Repele is a leading brand in the textile cleaning and protection market. It set Blue Line the challenge of undertaking the rebranding of its brand at a time when new competitors had started to emerge in its market.
Exclusive illustrations and a set of advertising items were developed with several points of contact with the final consumer. Blue Line also developed other items for communication and service promotion at the point of sale.
The campaign, through the integration of all of its component items, was a success, and to this day making a difference across hundreds of points of sale and through every contact made with this brand’s consumers.