Over the course of a year, we developed a set of communication materials for the German pharmaceutical company Paul Hartmann as part of the account follow-up.
We would highlight the promotion made of Paul Hartmann's exclusive Tensoval Duo device in national pharmacies.
Of the pieces developed for Paul Hartmann, we would highlight the brochure, the single leaflet and the large-size PLV - items that have made a difference and contributed to increasing sales of the device to the end customer.
The advertising campaign depicts two twins to illustrate that the blood pressure measurements made with Tensoval Duo are exactly the same as those obtained in a doctor's office, which confers credibility to the device.
In addition to the advertising message, the brochures include infographics and generic information on how this medical device works. They also present the advantages of home use of this device.