MGEN is a mutual health insurance company, protecting its members without discrimination and without profit.Out of the vast set of projects we have developed and continue developing for MGEN, we would highlight the design of the stand and all the physical and digital communication supporting the company's presence at the Lisbon Marathon Fair, organised by Maratona Clube de Portugal.
The stand is differentiated by its visual impact and its modularity, which allows for its presence in events held in smaller venues.
Besides the stand, at Blue Line, we designed:
. Digital communication items to activate the presence in different media;
. Press advertisements
. Newsletters for clients and partners
. Communication at event venues
. Physical leaflets to be distributed with the marathon packs.
The communication developed was adapted to the other athletic events which MGEN guarantees support for as a sponsor.