MGEN is a French mutual insurance company acting in Portugal through its representative Europamut.
Blue Line regularly develops a varied set of actions and communications materials for MGEN, including brochures dedicated to communicating the advantages of Europamut, agreed in several specific protocols for a targeted strategy.
The items designed, including press content, leaflets, posters and covered billboards, among others, have been supported by targeted digital marketing campaigns.
Communication and Advertising
We developed several campaigns for MGEN, including those targeting teachers, the new health plans and the "Together we are safer" campaign, aimed at trade unions and professional groups. Among the communication materials developed are press ads, website launches and social marketing campaigns.
Developing the communication for MGEN posed the additional challenge of explaining this insurer’s mutual concept, unique to the Portuguese market. The ads thus integrate promotional and pedagogical objectives as an aid to disseminating this new way of doing insurance.
All items are designed in keeping with specific targets in the Portuguese market, while ensuring natural respect for the internationally defined rules of application of the MGEN brand image.