To mark 54 years of the Espiga brand’s presence in the Portuguese market, Blue Linetook on the ambitious project of rebranding one of the country’s most traditional brands.
The design of the new logo and signature defined a new positioning and personality for the brand: more modern and with greater proximity, thus distinguishing itself from all the competition. The raw material presented, the cob from the previous logo, gained different meanings and representations.
To the main feature, we integrated the new signature "As You Like It", which defines the brand's entire new communication strategy.
Due to the visibility achieved and reflecting the integration of all of the Blue Line team’s skills, this constitutes one of the benchmark reference projects in our portfolio.
Branding, Communication, Strategy