CAMPAIGN
AO TEU GOSTO!

Following the rebranding of the Espiga brand, Blue Line was commissioned to communicate the brand and its new products.

Our strategic analysis led us to define ‘being Portuguese’ and the quality of the raw materials as the main campaign vectors. This strategic core led us to a creative concept in which original applications for each product range are presented through the various ads.

Client

Fábricas Lusitana

Services

Advertising, Communication, Strategy

YEAR

2010

Campaign

This defined the target consumer as female between 25 and 35 years of age. Following this definition, the Espiga brand became the first food brand to address the consumer as "you" (the informal Portuguese "tu"), in a transparent and truthful approach.

REBRANDING E ASSINATURA

Para assinalar os 54 anos de presença da marca Espiga no mercado português, desenvolvemos o rebranding da marca, criando uma imagem moderna, mais estilizada e em que o elemento de matéria-prima apresentada, a espiga do logótipo anterior, assume diferentes significados ou representações.
Integrámos no elemento principal a nova assinatura "Ao Teu Gosto", que define toda a nova estratégia de comunicação da marca.

COMUNICAÇÃO

Esta campanha teve uma divulgação exclusiva em Imprensa, gerando um elevado nível de notoriedade.

Packaging Espiga

A Blue Line desenvolveu também o packaging da marca Espiga, nomeadamente para azeites, especiarias e pão ralado.

Being Portuguese

The campaign highlights characteristic features of Portuguese culture, in this case the Portuguese guitar and dried cod, items interlinking with the raw material that originates the product.

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Ao Teu Gosto

The consumer proposal is to use Espiga products to their own liking, mixing them, building up flavours, etcete

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