Cannon Hygiene, founded in 1955 in the United Kingdom, operates in more than 30 countries, focusing its activity on hygiene services for the bathroom.
To meet the need to diversify its business, specifically in the confidential document disposal sector, the company hired us to communicate its service.
The concept developed was based around the slogan "If it's Confidential, We Destroy it!"
We produced a set of communication items that included:
. Customer Newsletters;
. Website dynamics;
. Posters for disseminating the service to partners and the internal HR structure;
. Promotional film for the website and social networks;
. Direct marketing pieces.
The campaign, due to its originality, gained the interest of Cannon's clients, and the service established its presence on the company's supply chart.