BUSINESS as NATURE, with its headquarters in Portugal, runs national and international actions, operating according to the basis of the best principles of sustainability, for the promotion of responsible and sustainable production and consumption and the circular economy, seeking representation whether within companies, universities or the public sector.
At Blue Line, we developed the brand in keeping with a strong concept. Conceptually, the image designed is based on the idea that there are many creations with geometric shapes in nature, including the regular hexagon, for example honeycombs, snowflakes, crystals, sea shapes, etc.The hexagon is the geometric shape that has the smallest perimeter for any given area, which allows the bee, by using this shape, to expend the least amount of wax and effort to circumscribe the same space.
This representation of reduced resource use guided the construction of the brand that has captured the interest of the various media in which it has been presented.
Business as Nature