We were challenged to create a campaign for BFB Finance that, in partnership with Credibom, provides its clients with personal loans at very competitive APRs.
To transmit the concept of a safe and flexible personal credit, that "stimulates the most varied dreams", we designed a campaign that includes three items directed at three distinct segments:
- A personal credit that stimulates individual dreams;
- The dreams of a young family;
- The needs of an older couple.
The campaign was tailored to:
- Press ads
- Posters for in-store activation;
- Communication to support the website and social networks.
Due to its various arguments, the campaign achieved clear success in attracting business for our Client.
Communication and advertising, Strategy, Digital