We were challenged to create a campaign for BFB Finance that, in partnership with Credibom, provides its clients with personal loans at very competitive APRs.

To transmit the concept of a safe and flexible personal credit, that "stimulates the most varied dreams", we designed a campaign that includes three items directed at three distinct segments:

  • A personal credit that stimulates individual dreams;
  • The dreams of a young family;
  • The needs of an older couple.

The campaign was tailored to:

  • Press ads
  • Posters for in-store activation;
  • Communication to support the website and social networks.

Due to its various arguments, the campaign achieved clear success in attracting business for our Client.

Client

BFB Finance

Services

Communication and advertising, Strategy, Digital

YEAR

2017

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