The challenge to "Estrategicar ®"
At Blue Line, we raise branding to its maximum extent. More than simply designing the naming, the logo, the website and the adds, we come up with concepts that survive the passing of time and invite you to dream.
First of all, we seek to ascertain just who our Clients are, where they are located and how to communicate with them. Then, we create the magic that makes them fly.
We not only generate value for our Clients but also reach further: We develop brands with an identity to exist, persist and challenge the market. We design brands that make their mark.
"Estrategicar ®", more than a concept, is a definition of our actions: we communicate with strategy to answer three questions:
Who are your customers? Where are they? What is the communication to reach them?
15 years seems a long time but the time passes quickly when you work with ambitious companies that apply marketing and communication with the enthusiasm of those who know how to transform words, sounds and images into a form of competitive advantage.
15 years could be even longer but it was certainly enough for us to build trusting and sharing relationships with our Clients and Partners, generating better and more endurable projects.
The future is still what challenges us after these 15 years. After developing brands for more than a decade, we are stimulated by those yet to be created in a phase when time, always uncertain, makes it increasingly necessary to change paradigms and break boundaries to create the magic our Clients expect from us.
An experienced team
We are a team with a passion for Communication and a way of making it happen to meet all our Client challenges.
We differ from the others and among ourselves, combining a variety of skills, experiences and personalities to provide analysis from several points of view. This results in a global reflection on the market that leads to the design of strong and effective concepts.
More than the sum of the parts, we are a whole that works towards a common objective: raising your brand to its maximum potential.
With broad experience in the Marketing sector, Paulo is responsible for Strategic Consultancy for our Clients. In addition to his skills in Corporate Communication, he has thirty years of experience in communication across various sectors of activity, from banking to insurance, which provides him with an especially integrated market vision.
Joana is our creative director, responsible for discovering and validating the original concepts that come out of our agency. Joana defines the creative line that characterises our approach.
With a growing and solid career, Joana creates much of the communication we find in our market.
Ricardo started his career in graphic design but began to gain experience and develop interest in the digital area. Whether in branding, packaging, web design or graphic design, Ricardo applies his knowledge across these different areas to create quality projects.
Joana discovered early on what motivated her: communication and advertising. All her experiences and tools acquired as a Marketing Manager enable her to find innovative solutions and strategies tailored to the projects of each Client and guiding them to success.