Ramalhão

Ramalhão has been one of Sintra’s iconic brands for more than 100 years.
We were given the challenge of rebranding Ramalhão, preparing it for yet another century of existence.

We began this project by surveying several sources where we found many references to Ramalhão products, which naturally highlight its cheesecakes.
The source, reference elements and the family of origin were precisely analyzed. We knew that the time spent researching and working would determine the quality of the final project.

  • Cliente

    Ramalhão

  • Serviços

    Branding
    Strategy
    Communication

  • Ano

    2016

Ramalhão, the symbol of Sintra’s cheesecakes.

Based on the logo created and the brand personality, which we identified, we created the décor for the first space established in Sintra.
The décor is highlighted by the contrast between blue and gold, a chromatic representation of the extreme quality of the products that are produced and sold by the brand. The space had the honor of being formally inaugurated.

Brand activation pieces

We took great care with all elements of brand communication, which naturally convey the brand’s innate and secular values.
We highlight the menus, high-quality boxes, stickers, uniforms, bags and interior communication elements.

Exterior communication elements

We developed the strategy and the set of exterior communication elements, which are key to attracting the consumer to the space.