After the Espiga rebranding, Fábricas Lusitana set Blue Line the challenge of creating packaging for the new line of food oils for said brand.
The objective was to create an image that strongly consolidated the brand and guaranteed effective highlighting of the products in a highly competitive market. Each part of the label was designed in minute detail. For example, pioneering work in Portugal was done with barcodes, which stood out due to their original nature. This product range is currently found domestically and in some points of sale around Europe.
Create packaging with a strong personality that is an effective, direct presence and that builds and supports a differentiated personality embodied in the product's signature “To Your Taste!”
An organic design
All the pieces developed follow the organic principle of building up the brand, with an emphasis and insistence on right angles. Iconographic stamps that highlight to product's advantages were associated with each of the labels, elements that prove to be an aid to direct customer
When selecting the chromatic and graphical construction options for each of the labels, we took into account the direct impact of each unit, not only on its coexistence with competing products, but also on its experience as a family of products, which, in our view, has been achieved.