For the second consecutive year, Blue Line was chosen by the IEFP (Institute of Employment and Training) to handle communications for Portugal's largest professional training event: WorldSkillsPortugal 2016, held in Coimbra.
We took care of the Public Relations and all the Social Marketing dynamics that underlay WorldSkills Portugal - the 42nd Professions National Championship 2016.The event featured 400 of the best ranked professionals from 50 professions who had the opportunity to measure their skills in challenging tests.
Public RelationsSocial Marketing
In order to promote and follow up WorldSkills Portugal, we created and updated databases linked to the event, while also ensuring communication between the IEFP and schools, and managing the registration of organised visits.
We took charge of press activities, in particular drafting communications and receiving and accompanying journalists who visited the event.
Since it was an event organised for young people, promotion through social networks took on an added importance. We were thus responsible for the management and strategy of social networks specially dedicated to WorldSkills Portugal.