MGEN is a French mutual insurer operating in Portugal through its representative Europamut.
Blue Line regularly develops a varied set of actions and communication pieces for MGEN, namely leaflets aimed at highlighting the advantages of Europamut, agreed in various specific protocols under a strategy aimed at dedicated targets.The elements created for press, leaflets, posters, etc. were supported by targeted digital marketing.
Blue Line has already developed several campaigns for MGEN, including one aimed at teachers, another for health plans and the “We’re safer together” campaign, targeting unions and professional associations.The pieces of communication developed included press adverts, website launches and social marketing campaigns.
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