Repele is a market leader brand in textile cleaning and protection. It set Blue Line the challenge of undertaking a rebranding to reposition the brand as new competitors emerge in its market.
Blue Line’s strategic analysis led to a rebranding and the creation of closer communication with the customer to convey the Repele brand’s strong values.Exclusive illustrations were developed along with a set of dissemination pieces during meetings with the final customer. Blue Line also developed other pieces for the communication and promotion of services at the point of sale. The campaign, with the integration of all the pieces involved, was a success, currently making the difference in hundreds of points of sale and in all contact made with this brand’s customers.