Espiga Rebranding

To mark the Espiga brand’s 54-year presence in the Portuguese market, Blue Line undertook an ambitious project to rebrand one of the country’s most traditional brands.

Designing a new logo sought to create a modern, more stylized image, in which the raw material element shown, the ear (of corn - ‘espiga’) of the previous logo, would take on different meanings or representations.
We added the new slogan “To Your Liking” to the main element, which defines the brand’s whole communication strategy.
Due to the visibility attained and the integration of all the Blue Line team’s facets, this is one of our portfolio’s benchmark projects.

  • Cliente

    Fábricas Lusitana

  • Serviços

    Branding
    Communication

  • Ano

    2009

Brand Activation