Blue Line developed, over the course of a year, a set of communication pieces for the German pharmaceutical company Paul Hartmann, as part of monitoring the account.
In this area, we highlight the exclusive Tensoval Duo device, by Paul Hartmann, in Portuguese pharmacies.
Among the pieces developed for Paul Hartmann, the most noteworthy include the brochure, the booklet and the large-scale point-of-sale display - pieces that made the difference and contributed towards increasing sales of the device to end customers.
The advertising campaign's image uses two twins to illustrate how the blood pressure reading the Tensoval Duo gives is exactly the same as that obtained at a doctor's surgery, which gives the device credibility.
In addition to the advertising message, the brochures include infographics and general information about the medical device's operation. The advantages of using the device at home are also presented.