Carlos Simões, Lda.

To mark its 44th anniversary, Carlos Simões, Lda., one of Citroën’s premium dealerships, set Blue Line the challenge of creating a different campaign that highlighted the strong commercial action of the team during the anniversary celebrations.

Noting that the Apollo 11 was the same age as Carlos Simões, Lda., Blue Line designed a creative concept linking the two anniversaries.
The campaign means used include external and digital forms of communication, namely outdoors, website activation, SEO campaign, Facebook/Twitter campaigns and activation, and a targeted newsletter.
The result was a comprehensive campaign with high levels of creativity that brought a large number of customers to the dealership.

  • Cliente

    Carlos Simões, Lda.

  • Serviços

    Strategy
    Communication
    Web & Digital

  • Ano

    2013

Title